Newsletters are an essential tool for any organisation wishing to transmit information on its activities to its clients. In order to implement a quality info-letter, Infomaniak offers a new emailing service which is powerful and easy to handle.

As we think it’s our clients who speak best about our products, we have taken the time to contact some inspirational companies which use our emailing service in order to offer them the opportunity to share their experience.

In this article you will discover how the marketing company Aachener Reitturnier GmbH (ART) uses emailing within its framework of activities and why it chose Infomaniak to send its newsletters.

Aachener Reitturnier GmbH (ART)

Aachener Reitturnier GmbH (ART) is a marketing company which specialises in horse shows, whose main activity is to promote the CHIO Aachen in Germany.

ART is responsible for the Rolex Grand Slam of Show Jumping press activities for the Rolex account.

ART is also responsible for the Rolex Grand Slam of Show Jumping press activities for the Rolex account. The Rolex Grand Slam of Show Jumping was created in 2013 and comprises the CHIO Aachen, the Spruce Meadows “Masters” in Calgary, Canada, and the CHI Geneva, Switzerland, in one big competition regarded as the ultimate challenge in the equestrian sporting world. The rider who carries off these three big competitions wins the Rolex Grand Slam of Show Jumping, as well as a bonus of a million euros.

Official Rolex Grand Slam site

Photo by Michael Strauch

What is the intended aim of your newsletters?

First of all, it is important to say that we do not use newsletters traditionally (sending info-letters daily or weekly), but more like press releases on the occasion of the Rolex Grand Slam of Show Jumping, an event which brings together the three biggest equestrian competitions in the world.

We need an emailing service which is both reliable, easy and quick to use (…).

With our newsletter, the priority is to transmit the latest information to our clients as quickly as possible, from anywhere, and wherever they are in the world. The equestrian competitions are organised in Germany, Canada and Switzerland and we are present at each event. Our diary is always very busy during the competition and we need an emailing service which is both reliable, easy and fast to use depending on each occasion.

Why did you choose Infomaniak to send your newsletters ?

Previously, we used a service which took a long time to deliver our newsletters. So we tried your newsletter tool which quickly inspired confidence in us. We appreciate the tool’s usability and the possibility of creating newsletter models which are easily customisable depending on our needs.

We like being able to use the service from anywhere in the world while retaining the same level of quality and reliability.

Besides the speed of emails being sent, we like being able to use the service from anywhere in the world while retaining the same level of quality and reliability. The programming option is also very practical: you can prepare your newsletter for any date and it will automatically be sent at the time chosen. We are still discovering the whole range of options, but we already like the statistics particularly allowing us to know the number of people who read our newsletters.